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SII Rankings

3 groups · 7 rankings · updated throughout the day with SocialTrack data * Frequency: every 60 minutes during business hours (9:00–18:00)

Top Influencers ranking

Measures the intensity and reach of social media conversation around influencers

Last updated ·

Rank 1

Chi Pu × L'Oréal

Beauty

94.6SII score

Rank 2

HIEUTHUHAI × Oppo

Tech & electronics

92.3SII score

Rank 3

Sơn Tùng M-TP × Biti's

Fashion

90.0SII score

Top Influencers ranking – Auto-updated · 13:00
#NameSII score
4Down Quang Linh Vlogs × ShopeeE-commerce87.7
5New entry NewPháp Sư × MOMOFintech85.4
6Down Min × InnisfreeBeauty83.1
7Độ Mixi × TikiE-commerce80.8
8New entry NewEmma Nhất Khanh × CocoonBeauty78.5
9Up Khoai Lang Thang × TravelokaTravel76.1
10Down Lan Ngọc × TH true MilkFMCG73.4

The SII score (0–100) is calculated independently from 5 metrics: Source reach, Virality, Post volume, Comment volume and Sentiment. Data is refreshed continuously on a regular cycle.

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