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SII Rankings

3 groups · 7 rankings · updated throughout the day with SocialTrack data * Frequency: every 60 minutes during business hours (9:00–18:00)

Entertainment Brands & Campaigns People & Communities

Brands Campaigns

Top Campaigns ranking

Measures the intensity and reach of social media conversation around campaigns

Last updated · 13:00

OMO · Lái Ký Ức Về Nhà

Campaign · FMCG

92.6SII score

Total mentions: 1.62M
Total engagement: 90K
Sentiment: 86%

Shopee · 11.11 Sale

Campaign · E-commerce

89.3SII score

Total mentions: 1.51M
Total engagement: 83K
Sentiment: 82%

Heineken · Countdown 2026

Campaign · F&B

87.1SII score

Total mentions: 1.34M
Total engagement: 85K
Sentiment: 52%

Top Campaigns ranking – Auto-updated · 13:00
#Rank	Name	SII score	Total mentions	Total engagement	Sentiment
4Down	Coca-Cola · Tết 2026Campaign · F&B	83.8	1.18M	88K	79%
5Up	Highlands Coffee · Đồng Hành Sáng TạoCampaign · F&B	81.2	960K	82K	84%
6	MOMO · Lì Xì SốCampaign · Fintech	78.5	840K	79K	38%
7New entry New	VinFast · Xanh Hóa Tương LaiCampaign · Automotive	76.4	720K	86K	81%
8Down	Vinamilk · Quỹ Sữa Vươn CaoCampaign · FMCG	73.9	640K	89K	80%
9Up	TikTok Shop · Mùa Hội SaleCampaign · E-commerce	71.6	590K	75K	74%
10Down	Biti's · Đi Để Trở VềCampaign · Fashion	69.2	540K	84K	52%

The SII score (0–100) is calculated independently from 5 metrics: Source reach, Virality, Post volume, Comment volume and Sentiment. Data is refreshed continuously on a regular cycle.