Question 1

Which platforms does SII collect data from?

Accepted Answer

SII collects public data from Facebook, TikTok, YouTube, Instagram, Threads, X (Twitter) and publicly accessible news sites.

Question 2

Does SII count private posts?

Accepted Answer

No. The system only records public posts, comments and content, and never accesses users' private data.

Question 3

Which content formats count toward conversation volume?

Accepted Answer

Reels, Shorts and livestreams count toward conversation volume. Stories (24-hour content) are excluded because they are temporary and hard to verify.

Question 4

How is the SII Index Score calculated?

Accepted Answer

The score combines 5 weighted components: Audience Scale (30%), Buzz Volume (25%), Virality Scale (20%), Mentions (15%) and Sentiment (10%), using a proprietary formula developed by SocialTrack x The Influencer.

Question 5

How does SII filter out spam and bots?

Accepted Answer

AI algorithms automatically detect and remove abnormal interactions, fake accounts and metric manipulation before any score is calculated.

Question 6

How is sentiment analyzed?

Accepted Answer

SII uses NLP (natural language processing) to classify every post and comment into one of three groups: positive, neutral or negative.

Question 7

How often is the data updated?

Accepted Answer

Data is processed in batch jobs and refreshed every 4 hours throughout the day.

Question 8

When does the weekly cycle close?

Accepted Answer

The weekly cycle closes at 23:59 (GMT+7) every Sunday and is officially locked one hour later to keep the data stable.

Question 9

How do I submit a nomination?

Accepted Answer

Use the floating widget at the bottom of the screen. It opens a 4-step nomination form right on the page.

Question 10

Do nomination fees apply right away?

Accepted Answer

Not yet. SII waives 100% of the nomination fee for the first 6 months after the official launch.

Question 11

Who do I contact to give feedback on my data?

Accepted Answer

Please email your feedback to request@theinfluencer.vn or call our Data & Media support hotline directly.

Data sources

Data sourcesWhich platforms does SII collect data from?

Data sourcesDoes SII count private posts?

Data sourcesWhich content formats count toward conversation volume?

SII scoring rules

Scoring rulesHow is the SII Index Score calculated?

Scoring rulesHow does SII filter out spam and bots?

Scoring rulesHow is sentiment analyzed?

Data update frequency

Latency & real-timeHow often is the data updated?

Latency & real-timeWhen does the weekly cycle close?

Nominations & fees

Nominations & feesHow do I submit a nomination?

Nominations & feesDo nomination fees apply right away?

Data feedback

Data feedbackWho do I contact to give feedback on my data?