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SII Rankings

3 groups · 7 rankings · updated throughout the day with SocialTrack data * Frequency: every 60 minutes during business hours (9:00–18:00)

Entertainment Brands & Campaigns People & Communities

Brands Campaigns

Top Brands ranking

Measures the intensity and reach of social media conversation around brands

Last updated · 13:00

VinFast

Automotive

92.6SII score

Total mentions: 2.44M
Total engagement: 84K
Sentiment: 86%

Shopee

E-commerce

89.3SII score

Total mentions: 2.31M
Total engagement: 81K
Sentiment: 52%

MOMO

Fintech

87.1SII score

Total mentions: 1.58M
Total engagement: 86K
Sentiment: 88%

Top Brands ranking – Auto-updated · 13:00
#Rank	Name	SII score	Total mentions	Total engagement	Sentiment
4Up	Samsung VietnamTech & electronics	83.8	1.42M	79K	79%
5	TH true MilkFMCG	81.2	1.15M	88K	38%
6New entry New	TechcombankFinance & banking	78.5	980K	80K	77%
7Down	OMOFMCG	76.4	890K	83K	81%
8Up	Highlands CoffeeFMCG / F&B	73.9	760K	85K	80%
9Down	Oppo VietnamTech & electronics	71.6	650K	77K	52%
10	VinamilkFMCG	69.2	602K	82K	78%

The SII score (0–100) is calculated independently from 5 metrics: Source reach, Virality, Post volume, Comment volume and Sentiment. Data is refreshed continuously on a regular cycle.